Behind The Scenes: The Lookbook
Scouting a location for a photo shoot that emits the energy and mood of a new collection is key. It sets the tone for photos, inspires the photographer and puts the models in character for the day. The location that we took our Spring 2015 line to was the perfect environment for the gowns. There was an antique charm, a rustic quality and our models worked perfectly against the backdrops that were already built in place. With props galore for our team to choose from, it didn't take much for our skilled models and our talented photographer, Millie Batista from By Millie B Photography to create the perfect shot. With inspiration and tear sheets to aid, Sareh Nouri was able to convey the idea of emotions these photographs were to capture. The beauty and grace in each photo captures the Spring 2015 collection wonderfully.
There are times when a dress comes a long that surpasses any normal human response and tugs hard at those heartstrings. 'Orchid' from our Spring 2015 line, is that gown. Inspired by the flower orchid and Pantone's color of the year, this beautifully draped lavender satin organza gown exemplifies romantic allure at its finest. A strapless neckline featuring asymmetrical pleating at one shoulder gives way to delicate pick-ups seen throughout the skirt of the ballgown and an awe-inspiring train. 'Orchid' moves like flowing water and sets the wearer adrift in a beautiful daydream.
Bridal Market Spring 2015
The London Hotel in NYC provided another lovely temporary home for us this past week as we introduced our new collection to buyers and editors from around the globe. Ringing in the Spring season with gorgeous weather, our collection could not have had a better environment. 8 gowns, inspired by the textural beauty of nature, grabbed the attention of our audience with the dramatic flair we've come to know at Sareh Nouri. Our team of make-up artists and hairstylists from Saray Barbosa Makeup and Hair Artistry created a beautiful dewey look with Hollywood finger wave hair that captured the mood of our collection wonderfully.
Four days of hard work culminate many months of planning, sourcing and executing our collection. We couldn't be happier with the outcome and we can't thank our team of lovely models, dressers, and our photographer, By Millie B Photography, who captured all the moments so well! From back to back meetings to some of the candid moments caught behind the scenes, here is to another Bridal Market!We look forward to what is next!
Photography by By Millie B Photography
Months of hard work and labor go into the creation of a new collection. From the first simple thoughts down to the final edits; a new season of luxurious gowns await launch at our Spring 2015 Bridal Market from April 12th through the 15th. Inspired by florals and nature's most beautiful textures we hope this new collection ignites a passionate response and fills your wedding dreams.
Follow us along on Instagram @sarehnouri all weekend as we unveil our new line!