Behind the Scenes at NYBFW

Sareh Nouri's Fall 2026 Showcase

Photography by Michelle Scott Photography


There’s truly nothing like the energy of New York Bridal Fashion Week. In April, the city came to life with creativity, couture, and celebration - and we were right at the heart of it all, unveiling our Spring 2026 Collection. 


Thanks to the incredible eye of Michelle Scott, we’re giving you an exclusive behind the scenes look at the artistry, emotion, and magic that brought this show to life. We wanted to show our beautiful brides what happens before the lights dim and the first model steps onto the runway. 

 


From the moment the dresses arrived backstage, the atmosphere buzzed with anticipation. Steaming fabrics and the soft rustle of satin and lace filled the air. Our team worked in harmony - stylists perfecting silhouettes, makeup artists crafting glowing looks, and models slipping into gowns that whisper stories of eras long gone. 

 


This season’s collection paid homage to the grandeur of history. Think voluminous ball gowns sculpted in rich satin, hand painted floral details, and our signature boleros that draped shoulders with regal drama. Inspired by classic architecture and heirloom artistry, each piece in The Ancient Beauty collection tells a story of enduring beauty and grace. 


Michelle Scott was able to capture the quiet moments backstage - the concentration, the camaraderie, and the sheer joy before the curtain rose. The images reflect the soul of the collection: intimate, elegant, and full of meaning. 

 


Then came the runway. In those fleeting, unforgettable minutes, gowns like Lilly, Emmerson, and Emmett floated down the aisle, commanding attention with every step. The audience was transported out of Manhattan and into a world where tradition meets modernity, and every bride becomes a timeless muse.


As always, NYBFW was more than a showcase - it was a celebration of craftsmanship, heritage, and the women we design for. Brides who seek not only a gown, but a legacy.

 

 


Ready to step into The Ancient Beauty? Visit our New York flagship or find a retailer near you to experience the magic for yourself.