Our team at Sareh Nouri is absolutely thrilled to share a glimpse behind the scenes of our Fall 2026 Bridal Collection presentation during New York Bridal Fashion Week!

It takes months of love and preparation to bring a collection to life, and this season, the magic truly unfolded in partnership with our wonderful friends at Bonjil.

For those who may not know, Bonjil is a sensory luxury skincare brand now open at the iconic five-star Lotte New York Palace. This hotel, a symbol of timeless elegance in the heart of Midtown Manhattan, provided the perfect, breathtaking backdrop for our latest gowns.

Our collaboration with Bonjil goes beyond just a beautiful location. It’s a true alignment of values. Sareh Nouri brides understand that the wedding journey is a full-self ritual. Just as our gowns focus on exquisite artistry and an unforgettable feeling, Bonjil reimagines skincare through the senses, ensuring beauty and wellness are part of the entire pre-wedding experience. From previous live Instagram previews to this stunning press presentation, integrating Bonjil's sensory luxury into the high-end bridal experience feels completely seamless.

The presentation at the Bonjil flagship was a moment where the modern energy of New York City met the quiet, poetic storytelling of nature. This collection is a dreamlike escape, where emotion and artistry intertwine in every stitch.

Every gown honors tradition in a way that feels refreshingly new, designed to make you feel unforgettable. It’s an enchanting story of beauty and grace, ready to be worn by a bride stepping into her forever.

Ready to find your dream gown? Visit us at one of our flagship locations or find a retailer near you to discover the Sareh Nouri wedding dress of your dreams. 

Vendors:

Makeup: @nydiafigueroamua @vca.Mua
Hair: @the_artistic_hive
Accessories: @erinrhyne
Floral: @ladyslipper_floral_design