Sareh Nouri has always been focused on creating wedding dresses that evoke a luxurious and romantic vibe which is why she took the opportunity to sell her gowns at Bergdorf Goodman and Neiman Marcus. These iconic stores have been a symbol of fresh femininity and timeless glamour for multiple generations, so you could say that this partnership was instantly a match made in heaven.
From her journey into partnering with these stores to what a designer appearance or trunk show might look like at their bridal salon, we got the inside scoop from Sareh Nouri about all of the exclusive details on working with Bergdorf Goodman and Neiman Marcus. Check it out below!
HOW DID YOU GET YOUR WEDDING DRESSES INTO THE ICONIC BERGDORF GOODMAN AND NEIMAN MARCUS STORES?
I was blessed and honored for this amazing opportunity. The collection was introduced to the buyers at bridal fashion week and it was a good fit for the Bergdorf Goodman and Neiman Marcus brides!
WHAT DOES IT MEAN TO YOU THAT BRIDES CAN SHOP FOR YOUR GOWNS AT THESE LUXURY STORES?
To me, it is an absolute dream come true to have my brides shop the Sareh Nouri gowns at these luxury stores.
DO YOU OFTEN DO DESIGNER APPEARANCES AND EVENTS AT EITHER OF THESE STORES? IF SO, COULD YOU DESCRIBE WHAT THEY'RE LIKE?
Yes, I do several designer appearances at both of these stores. It is always a wonderful experience when I attend these stores because they’re very intimate.
HOW DO THEY PICK OUT THE SAREH NOURI WEDDING DRESSES THEY WANT FOR THEIR SALON SAMPLES?
At bridal fashion week when I present the new collection, the buyers from both stores attend and my team and I work with them to pick the gowns from the collection that fits their aesthetic. We sometimes even do special customizations for their samples as exclusive styles.
HOW DO YOU FEEL HAVING YOUR WEDDING DRESSES IN BERGDORF GOODMAN AND NEIMAN MARCUS CONTRIBUTES TO THE LEGACY OF YOUR DESIGNS?
It makes me feel overjoyed to think that my collection is carried at Bergdorf Goodman and Neiman Marcus. It hugely contributes to the legacy of my design, as it is any luxury designer’s dream to make it into these two stores.
WHAT ARE THE SAREH NOURI TRUNK SHOWS LIKE AT THESE STORES?
The trunk shows at these stores are really exclusive as appointments are limited and book up really quickly. We always try to have either myself or my sales manager at the trunk show to help brides with any questions or customizations for their gowns. Several of our Bergdorf Goodman and Neiman Marcus brides request custom looks for their special day.
DO YOU HAVE ANY MUST-KNOW ADVICE FOR BRIDES BEFORE THEY SHOW UP TO THEIR APPOINTMENT?
I recommend that brides come in for their appointment with an idea of their dream dress. They should also be open-minded to trying on gowns that the consultant or we recommend. We hear what brides are requesting and can sometimes envision their dream gown for them by creating customizations on our gowns and then creating their dream dress.
WHAT KIND OF EXPERIENCE SHOULD BRIDES EXPECT WHEN THEY GO TO TRY ON A SAREH NOURI WEDDING DRESS AT ONE OF THESE STORES?
Brides can expect a unique and memorable experience. Normally, they’re treated to champagne for their appointments and to celebrate when the bride finds her gown. The stylists at both stores also help with finding accessories for the bride and even items for rehearsal dinner. They even help brides with reservations at the restaurants in the stores.
HOW DO THESE STORES HELP TO CAPTURE THE LUXURY FEEL OF YOUR WEDDING DRESSES?
Both of these stores are the epitome of luxury. They are established fashion department stores that carry only the most luxurious and exclusive brands. They also help to capture the luxury of my wedding dresses because they offer only luxury bridal designers and it is an honor for my collection to be included among their exclusive selections.