There’s something enchanting about bringing a bridal collection to life - not just on the runway, but in the world it was meant to inhabit. For our Spring 2026 Collection, The Ancient Beauty, we knew the setting had to reflect the story we were telling: one rooted in history, rich in elegance, and alive with timeless romance. 

We found that story tucked away in a centuries-old estate, where weathered stone pathways and ivy-covered arches whispered of eras long past. The morning light filtered through tall cypress trees, casting soft shadows on grand staircases and crumbling statues - every inch of the space brimming with old-world charm and quiet majesty. It was the perfect stage for gowns that feel like heirlooms: sculptural, textural, and utterly breathtaking.

Each gown in The Ancient Beauty collection carries the signature grace of Sareh Nouri - reimagined through the lens of classical beauty. Imagine voluminous ball gowns wrapped in sumptuous fabrics, adorned with hand-detailed embroidery, and complemented by the introduction of elegant boleros that add depth and drama. Every stitch speaks to tradition while embracing today’s bridal artistry.

The campaign was a celebration of craftsmanship, femininity, and the beauty that comes from honoring where we’ve been while imagining where we’re going. In each frame, we captured the soul of The Ancient Beauty - a collection for the bride who seeks more than a dress. She seeks a legacy. 

Whether you're drawn to the drama of regal silhouettes or the soft poetry of lace and satin, this collection invites you to step into something timeless.

Ready to find the gown that tells your story? Visit our New York flagship or find a retailer near you to discover The Ancient Beauty in person!